After the download - securing the sale

[Alexander Halser]

After the download - securing the sale
An article from Dave Collins (http://www.davetalks.com)


"How many programs would you say that you've downloaded over the last few
years? How many of these did you then decide that you wanted or needed? And
the big question - did you actually get round to registering or buying every
single one of these? Chances are that the answer is no.

Getting the potential customers to download the software is only half the
battle. You then have to make sure that they know what the software can do,
how good it is, and just how much they need or want it. You want to hear a
confession? I'm a software junkie. Show me an application that helps my work
or saves me time, and I'll buy it faster than you believe is possible. But
if I don't know or realise what it can do for me, forget it. I certainly
will."

Read the rest of the article at
http://www.davetalks.com/articles/after ... e-sale.htm.


Dave Collins' company Shareware Promotions (http://www.sharewarepromotions.com) offers shareware and software promotion services, utilising all aspects of the internet.